B.R.E.A.D. Music House

When Cheetos® and global music superstar Bad Bunny first launched the Deja tu Huella ™ campaign in 2020 to celebrate the impact Hispanic culture has had on today's society, they set out on a mission to inspire the next. generation: invite them to Leave their Footprint . Since last year, this rallying cry has only grown louder.

As the campaign enters its second phase, Chester Cheetah and Bad Bunny are teaming up once again to highlight the Hispanic community by bringing fans two exciting experiences, before the start of the school year, that lead to Deja tu Huella. to the next level: an exclusive fashion collaboration with adidas and the Student Scholarship: Leave your Huella, a contest that will award $ 500,000 in total prizes to students in the United States and Puerto Rico .

"It is an honor to support the Hispanic community that has done so much for me," said Bad Bunny. "Between music and fashion, there are many ways to leave your mark on culture, and I want to motivate everyone to follow the path that inspires them. That is what the program Leave your mark is all about."

Cheetos x Bad Bunny collection by adidas

The extremely limited collection of adidas sportswear is the product of two innovative design visions coming together: Bad Bunny's signature style, combined with Chester's orange-themed "Cheetos Look".

In a different way, Cheetos is giving its most loyal fans the opportunity to get early access to exclusive items before they are officially available for purchase on August 6. Fans just need one thing to get a chance to seize the release before anyone else: the fingertips covered in orange powder from Cheetos, also known as Cheetle®, which all true Cheetos fans now wear as a Cheetos badge. honor.

How to use Cheetle iD Early Access to the Exclusive Collection:

Starting today, fans in the US and Puerto Rico can visit www.CheetleiD.com to use Cheetle iD, the first Cheetos x adidas e-commerce experience designed to put products in the hands of the most popular fans. big Cheetos first.

There, Chester will use Cheetle iD technology to detect whether fans have Cheetle® at their fingertips.

The first 100 people to pass the Cheetle iD detector will have direct access to purchase items from the collection before the rest of the public.

Not one of the first 100 fans to use Cheetle iD? No problem. All fans who did not get early access can sign up at www.CheetleiD.com to enter and have a chance to purchase the items on August 6 through the NTWRK app.

Scholarship for Students: Leave Your Footprint

As part of the Leave your Huella campaign and in association with the Good Bunny Foundation, Cheetos and Bad Bunny are also welcoming proposals starting today for the Student Scholarship: Leave your Huella, a contest that will identify ten students who they will make their mark in their community and reward them with $ 50,000 each, which can be used for their education.

To enter the #DejatuHuella TikTok Hashtag Challenge, fans in the US and Puerto Rico can submit a video from: 60 showing how they are leaving their mark on the community, culture, or the world, and tag @Cheetos , #DejatuHuella, and #Entry to be eligible. For more information on how to enter and the complete rules, visit www.cheetos.com/dejatuhuella . Videos can be made from now until August 18, with winners announced in late 2021.

"We have seen how our fans have made their mark on the world and we recognize the influence that the Hispanic community has had on the general culture," said Jessica Spaulding , senior director of marketing for Frito-Lay North America. "Cheetos has long been a brand that celebrates all forms of self-expression, so we are proud to once again unite with an icon like Bad Bunny, to help the next generation Leave Their Mark through the launch of the Scholarship for Students and fashion collaboration with adidas ".

In addition to the Student Grant: Deja tu Huella, the parent company of the Cheetos brand, PepsiCo, has pledged $ 275 million to the Hispanic and Latinx community. For more information, visit www.cheetos.com/dejatuhuella and follow @Cheetos on social media.